Social ROI

The story.

Canon wanted to increase awareness of their kiddie photo-sharing app, Lifecake (now ‘BackThen’), with millennial mums.

We used our network to gather insights from thousands of millenial mums to devise a strategy to transform Lifecake’s social community into the number one destination for mums to connect online, through the creation and distribution of relevant and engaging targeted social content which acted as top-of-funnel content for their acquisition strategy.

“Bright/Shift's ability to understand and capture the target audience's interest, drive viral reach and engagement - whilst delivering return on investment - is unparalleled. Working with Bright/Shift is a pleasure and my reports are looking fantastic, highly recommended”

Samuel Olsson, Head of Growth

The results.

18-34 y/o females reached organically

CPM

increase in user engagement versus paid acquisition

Social shares

Partner with us.

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Social ROI

The story.

“Bright/Shift's ability to understand and capture the target audience's interest, drive viral reach and engagement - whilst delivering return on investment - is unparalleled. Working with Bright/Shift is a pleasure and my reports are looking fantastic, highly recommended”

The results.

More partner stories.

Partner with us.