Viral App Growth

The story.

Our client launched an app with a mission to give people more control over their mobile privacy. We were tasked with creating and launching an acquisition strategy in Nigeria. 

We leveraged our network to build a team of Nigerians who were in each of our identified audience segments, to help ideate, conceive, and share messages at scale in conjunction with a paid social campaign, and referral strategy to encourage rapid word-of-mouth adoption.

“Working with the Bright/Shift team was a type and level of engagement I have rarely seen, our campaign beat all of our wildest expectations. The numbers are amazing but so are the people behind it and I admire their focus on social impact. The team really knows how to harness the power of the internet to get messages out. I’ve seen quite a few similar companies, and for me Bright/Shift are by far the best.”

David Meganck, Chief Commercial

The results.

Officially the fastest growing app in Nigeria

180k

Registered users in 5 days

3m

Reach in 14 days

$0.30

Cost per install

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Partner with us.

From one-off projects to ongoing retainers, we've got talent on tap. We're all about business class quality for our clients and because of this, only take a fixed number of clients every quarter.
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