De-liver-ance

Decreasing CPA

Results.
90%
decrease in CAC
4x
increase in acquisition scale while maintaining CAC
67%
increase in website engagement
2k%
increase in Instagram following

De-Liver-Ance is an antioxidant elixir created and backed by the world’s leading liver specialists. They instructed us to help achieve more efficiency out of their acquisition.

We re-imagined their brand and visual identity, creating a suite of assets to overhaul their paid, owned and earned touchpoints and tell their story more effectively. 

Through audience segmentation, and the introduction of a full-funnel approach to Meta, we were able to make significant improvements on their cost-per-acquisition, drive growth, and get more people trying the product.

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