The School of Communication Arts, the world’s most awarded ad school, came to us in May 2021 as they were seeing a decline in application volume and were struggling to recruit students against a backdrop of Brexit, lockdown & broad sector decline.
As a social enterprise, they exist to create more authentic diversity in the advertising industry, offering scholarship placements through paid students.
Bright/Shift put together a multi-faceted plan to overhaul content, website, VI, the funnel, the tech stack, analytics capability and recruitment tactics that has brought the school their largest cohorts yet!
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