HABBIO, the world’s most sustainable sofa, came to us to help facilitate the launch of their DTC brand. Here’s what we did: We assembled a consultancy team to produce the go-to-market strategy. We led the production of a 2-day shoot with multiple team members producing a range of social video ads, lifestyle photography and mobile-first content to support the first 6 months of advertising. We engaged a roster of micro-influencers to gift the product to in exchange for content, which we upcycled into a suite of compelling ads. We then launched the brand across Meta and Google, using data-driven advertising to drive significant results. We used the insights generated from being in-market to influence further creative production to ensure that we hone in on the right message, platform and audience.