UniTaskr, a marketplace that connects individuals with university students to complete tasks and odd jobs, came to us with a unique opportunity. In response to the first lockdown, they launched the #Task4Help initiative, where they used their platform to connect students to vulnerable people to help with tasks such as shopping. They were given the opportunity to participate in a nationwide billboard campaign and came to us to help them make it a reality. Within a 48-hour period, we leveraged social listening insights to conceive, produce and deliver a piece of creative promoting the initiative to university students across the country, through 60 billboards across 12 cities.
