Habbio, the world’s most sustainable sofa, came to us a with a problem. They wanted to launch their product in a very competitive space, and they needed assets that truly showed off the unique differentiating factors of their sofa - USPs which are quite hard to communicate through video and imagery alone, such as sustainability, flexibility and comfort.
Our answer was to coordinate a production shoot with multiple teams, that would allow us to capture a huge variety of content to support the brand in their first 12 months of being in-market. Our 2 day ‘all-in-one’ shoot comprised of a video team, a photography team, and two user-generated content teams, all capturing content according to a precise schedule that allowed us to build a sizeable library of content.
12-months after the shoot, we are still using the content created to drive cost-efficient acquisition.